How Valuable is Your Film?

One of the problems with putting films online for free is that it creates no commitment of interest on the side of the viewer. When an audience member pays to watch something there is more of a chance they will sit through the entire film.

Creating an environment where people are apt to walk away from or shut off your work is not how a film will be best viewed, appreciated, gain the most word-of-mouth or create great buzz.

In this new world of sharing and distributing films it is important to always respect your craft and to expect the same from your audience. If your work isn't worth paying for and so you give it away for free then is it really worth the viewer's time? What unconscious scenario do you want to set up for your work in the viewers mind? Treat your work as though it is valuable and your audience will be more inclined to do the same.