Stop giving your films away for free. It's not necessary. Just because the industry can't figure out what to do with indies doesn't mean indies can't figure it out and make money in the process.
Yes, this includes docs especially with their ability to make money virally online via niche marketing.
Don't teach the market to devalue your films. The audience is used to paying. Why change a model that isn't broken.
Consider enticing your potential audience with a trailer, stills, reviews, behind the scenes footage, etc. These sorts of promotional tactics and informational marketing strategies can help to increase, education and intrigue your audience and can be given away for free while leading your audience toward purchasing your film whether it be in a DVD format or a direct download.
Share the milk but don't give away the cow...
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