A law used to exist which did not allow conglomerates or monopolies in the world of media. It was before the days of NewsCorp and Clear Channel. Then the law was remove and the little guy with his little independent voice was swiftly all but eliminated leaving one less uncontrolled opinion out on the market.
Depending on which side of the argument you stand, this is either a good or bad thing. Do you want to control the masses? If so, then controlling new feeds throughout the US (or the world) would prove practical and strategical.
Media has always been used to alter and sway public opinion. In wartime, the military drops leaflets upon its enemies citizens to sway opinion, cause confusion and mistrust, and to move the masses over to their way of thinking. To encourage women to work during WWII entire media campaigns were created stating it was their patriotic obligation to take the jobs of their husbands.
After the war new media campaigns were created to ensure women gave up those jobs and returned to the home. The term 'nuclear family' was created during this time. There was a huge media campaign encouraging women to 'consume'. The idea may have been introduced to stimulate economic growth in the US but the practice of swaying the masses through manipulative media has stayed and intensified.
You need this shirt to look like a real man. You need this face product if you really love yourself. You need this car or you're a nobody. This asprin will cure all your woes. These shoes will secure your place in heaven. A new house that you can't afford will be affordable to you later if you only buy it now and the government will help, ask Fannie or Fred... Every American deserves to own a piece of America, there is a shortage of land, prices will always go up. The masses will believe anything at any price whether it's good for them, or not, if sold in the right package.
So... who's behind the camera? Now that there are so few independent voice that can make it to the big screen - who are we listening to?
The film industry is at a time of flux and change. Independent filmmakers have a window of opportunity to take back control and to start profiting from their own work in a way that has not been available to them in a very long time. Independent filmmakers aren't unified like the film industry, so filmmakers have their work cut out for them!
Sunday, May 10, 2009
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